About Me
Hello! Thank you for visiting my site. My name is Madelyn Willis, and I am originally from Jacksonville, Florida. I started my college career when I was just 16 years old through my high school’s dual enrollment program. I earned my AA degree from Florida State College at Jacksonville just a few weeks before I walked across the stage for my high school diploma.
After graduating from high school, I moved to Fort Myers, Florida, to continue my college education at Florida Gulf Coast University (FGCU). I majored in English with a minor in creative writing. At the end of my freshman year, I felt that I wanted to stay at FGCU for a little longer, so I decided to add a major in communication. With this major, I discovered my true passion of public relations. I graduated from FGCU in three years as a member of its Honors College and summa cum laude.
I moved back to my hometown of Jacksonville in May 2024 to study public relations through Full Sail University. Now that I have graduated in July 2025, I have now moved to Orlando, Florida to take part in the Disney College Program. I have the wonderful opportunity to serve at the All-Star Movies Resort Food Court. After this program, I plan to stay in the Orlando area and build my career.
I want to help any company, or client, I work for be the best that they can be. I believe honesty and transparency are two key factors for success. I have a huge passion for writing and consider it to be one of my top strengths. I am also determined to do anything I set my mind to and plan to bring these characteristics into my career. Thank you for taking the time to learn a little bit more about me, and I hope you stick around as I plan to accomplish great things! Below I have more ways you can learn about me, including my capstone project pitch, sample work, and contact information.
Capstone Project Pitch
In December 2024, I began work on my final thesis project as part of the graduation requirements in Full Sail’s Public Relations Master of Arts program. This project is a full-length public relations campaign that I created during the last half of my master’s program. Heavener Realty, a family-owned and operated real estate agency in Jacksonville, Florida, was my client. It is a beloved agency in the Jacksonville community, and my campaign focused on bringing it up to date with digital advancements, such as social media. I helped Heavener Realty not only connect with its customers online but also reach a whole new demographic of customers. Many first-time homebuyers, between the ages of 18 and 44, are on social media and can learn about this knowledgeable real estate agency on Facebook. Please click the button below to read my full pitch.
Sample Work
Executive Summary
Press Release
This Press Release was created as part of my Master’s Thesis and demonstrates my ability to organize information that is ready to be sent out to the media.
White Paper
This White Paper goes over the importance of social media for small businesses and how it helps them reach their target audiences. It demonstrates the depth of my research and how it supported the campaign.
Social Media
This is a sample social media post that I designed as part of this campaign. It demonstrates how I can create visually-engaging content that serves the needs of my client.
Media Pitch Letter
The Media Pitch Letter was written as part of my Master’s Thesis and demonstrate my ability to connect my client with local and national media.
Campaign Presentation
Contact Information:
Madelyn Willis 